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They’re not just used for viral life hacks, cat videos and photo dumps.
We all know how popular social media is, especially among the younger generation, but did you know it’s also where teens are increasingly getting their news from?
Nearly three in ten (29%) of the 12-15 year-olds they surveyed said that Instagram was their most used source for news.
Although, the reach of social media is vast, Ofcom also found that teens frequently depend on conversations with their families and watching TV to stay up to date.
Speaking of the findings, Ofcom’s group director for strategy and research, Yih-Choung Teh said:
“Teenagers today are increasingly unlikely to pick up a newspaper or tune into TV News, instead preferring to keep up-to-date by scrolling through their social feeds.
And while youngsters find news on social media to be less reliable, they rate these services more highly for serving up a range of opinions on the day’s topical stories.”
While Instagram just nudges above TikTok as the top news source for teens, the latter had noticeably increased in popularity. Both TikTok and Instagram have more than one billion users worldwide.
It’s not just the teens though – Instagram and Facebook are the most used sources of news among those aged 16-24, with TikTok coming in sixth, below BBC One, Twitter and the BBC website and app.
Interestingly, for the 16-24-year olds soaking up their news from TikTok, it’s mostly dictated by who they follow, friends and family and then news organisations.
Although TikTok may be a popular source for news, experts have previously flagged the platform’s susceptibility to misinformation and disinformation.
For example, TikTok has been used as a key social media platform during the war in Ukraine but has been flagged as being awash with misleading content such as unrelated explosions and Russian propaganda, according to The Guardian.
In a nutshell, other findings from the data tells us that while TV news remains the most trusted news source among UK adults, less and less are going out to buy a newspaper.
While print news has seen a steady decrease over the years, Ofcom point to the Covid-19 pandemic as really accelerating the decline.